Sans Normal Kadak 17 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Kimura Sans' by Plau (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, dynamic, impact, momentum, modernity, clarity, emphasis, oblique, rounded, geometric, compact, clean.
A heavy, oblique sans with rounded geometry and smooth, low-contrast curves. Letterforms show slightly condensed, sturdy proportions with broad bowls and gently softened corners, giving the shapes a compact, forward-leaning rhythm. Counters are relatively open for the weight, and terminals are clean and largely uniform, with a consistent slant across capitals, lowercase, and figures.
Best suited to short-to-medium display copy such as headlines, posters, and punchy brand statements where the oblique stance can amplify motion and emphasis. It can also work well for sports, lifestyle, and product packaging applications that benefit from bold, compact letterforms and a modern sans impression.
The overall tone is energetic and assertive, with a contemporary, action-oriented feel. The italic angle adds momentum, while the rounded construction keeps the voice approachable rather than aggressive.
The design appears intended to deliver high-impact communication with a sense of speed and confidence, pairing geometric roundness with a consistent oblique angle to keep text feeling active and contemporary.
Uppercase forms read strong and stable, while the lowercase maintains clear silhouettes with single-storey constructions where expected in a geometric sans. Numerals are similarly weighty and slanted, suited to attention-grabbing settings where a cohesive, forceful typographic color is desired.