Sans Superellipse Suby 2 is a bold, narrow, low contrast, upright, tall x-height font.
Keywords: posters, headlines, signage, packaging, branding, industrial, retro, technical, assertive, condensed, space saving, high impact, technical voice, geometric uniformity, rounded corners, squared bowls, uniform strokes, compact, high-waisted.
A compact sans built from squared, superellipse-like shapes with rounded corners and mostly uniform stroke weight. Counters are rectangular and fairly tight, giving letters a solid, engineered feel and strong color on the page. Vertical strokes dominate, joins are clean and mechanical, and curves tend to resolve into softened corners rather than true circles. The lowercase is tall and sturdy with minimal modulation, while numerals and capitals keep the same narrow, vertical rhythm for consistent texture in lines of text.
Best suited for headlines, posters, and branding where a compact, high-impact wordshape is useful. It also fits signage, packaging, and interface labels that want a technical or industrial voice, particularly when set with generous tracking to open up the tight counters.
The overall tone is industrial and technical, with a retro-futurist edge. Its condensed stance and blocky counters feel confident and utilitarian, reading like signage, equipment labeling, or display typography meant to look engineered and no-nonsense.
The design appears intended to deliver a space-efficient, high-impact sans with a geometric, rounded-rectangle construction. It prioritizes strong rhythm, sturdy shapes, and an engineered aesthetic that remains legible while projecting a distinctive, industrial character.
Several forms lean on squared bowls and notches to differentiate shapes (notably in characters like G, S, and the diagonals), which reinforces a constructed, modular personality. The tight apertures and dense black value make it especially impactful at larger sizes and in short bursts of text.