Sans Superellipse Suda 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, signage, logotypes, industrial, condensed, retro, assertive, mechanical, space saving, display impact, signage feel, geometric consistency, brand presence, squared, compact, rigid, blocky, vertical stress.
A compact, tightly condensed sans with tall proportions and a strong, even stroke weight. Curves are built from rounded-rectangle geometry, giving bowls and counters a squared-off, superelliptical feel rather than circular forms. Terminals are mostly flat and abrupt, with minimal modulation and crisp corners softened only by slight rounding. Spacing is economical and the rhythm reads vertical and poster-like, with narrow counters in letters such as a, e, s, and g maintaining a consistent, engineered texture.
Well-suited for headlines and short bursts of text where a dense, high-impact silhouette is desirable, such as posters, packaging fronts, sports or event graphics, and wayfinding-style signage. It can also work for compact wordmarks and labels where horizontal space is limited but a strong presence is needed.
The overall tone is confident and utilitarian, with a retro-industrial flavor reminiscent of signage and display typography. Its compressed stance and blocky curves create an authoritative, no-nonsense voice that feels mechanical, urban, and slightly playful in its exaggerated verticality.
The design appears intended to deliver maximum impact in minimal width, using rounded-rectangle construction to keep forms sturdy and consistent. The emphasis on verticality, flat terminals, and compact counters suggests a display-first approach aimed at bold, space-efficient typography with an industrial, sign-painting-adjacent character.
The uppercase set appears especially tall and uniform, while the lowercase keeps similarly tight apertures that emphasize a dense color on the page. Numerals match the condensed, squared construction, supporting consistent texture in mixed alphanumeric settings. At smaller sizes the narrow counters and tight internal spaces may benefit from generous leading and careful tracking.