Sans Normal Onlif 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'PT Sans Pro' by ParaType and 'Fuse' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, pragmatic, impact, clarity, approachability, contemporary feel, rounded, geometric, sturdy, soft corners, large counters.
A solid, rounded sans with simple geometric construction and smooth, continuous curves. Strokes are heavy and even, with generous counters and compact, efficient shapes that keep the texture dense without feeling cramped. Terminals are mostly blunt and clean, and key joins (as in M/N/K) are crisp, giving the face a sturdy, contemporary rhythm. The lowercase shows a single-storey a and g, reinforcing a straightforward, approachable form language, while figures and capitals maintain consistent weight and clear silhouettes.
Best suited to headlines and short-to-medium display copy where strong presence and quick recognition matter. It should perform well in branding and packaging that need a clean, approachable voice, and in signage or UI moments where bold labels must remain legible at a glance.
The overall tone reads modern and friendly, with a confident, no-nonsense presence. Its rounded geometry softens the weight, making it feel approachable rather than aggressive, while still projecting clarity and emphasis.
The font appears designed to deliver high-impact communication with a warm, contemporary feel, using rounded geometric forms and simplified lowercase shapes to balance firmness with approachability.
The design’s wide, open bowls and rounded forms help letters hold together at larger sizes, and the simplified lowercase (single-storey forms) adds an informal, contemporary flavor. The weight and compact shapes create strong word images that prioritize impact over delicacy.