Sans Superellipse Upvo 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Aspire' by Grype (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, futuristic, industrial, techy, sporty, bold, impact, modernity, tech branding, stability, display legibility, squared, rounded, compact, blocky, geometric.
A heavy, geometric sans with squared counters and generously rounded corners, giving many letters a rounded-rectangle (superellipse) footprint. Strokes are monoline and crisp, with flat terminals, broad horizontals, and tight interior apertures that emphasize mass and solidity. Uppercase forms are wide and stable, while the lowercase keeps a tall, sturdy stance with compact bowls and minimal modulation. Numerals follow the same blocky logic, using squared internal shapes and consistent curvature for a cohesive, engineered texture in lines of text.
Best suited for display applications where impact and clarity are priorities: headlines, logotypes, poster titles, packaging, and attention-grabbing UI or product labeling. It also fits sports and technology branding where a sturdy, engineered silhouette supports a modern, performance-driven message.
The overall tone feels futuristic and industrial, with a confident, performance-oriented presence. Its rounded-square geometry reads as technical and modern—more “machined” than humanist—making it feel assertive and purposeful rather than delicate or expressive.
The design appears intended to translate a rounded-rectangle geometry into an all-caps and mixed-case system that stays consistent across letters and numerals. Emphasis is placed on punchy, high-ink forms and a streamlined, contemporary texture that remains legible at large sizes while projecting a bold, technical identity.
The rhythm is strongly driven by rectangular counters (notably in O, D, P, and similar forms) and a consistent corner radius, which creates a distinctive, uniform voice at display sizes. Tight apertures and dense shapes can make long passages feel heavy, but they contribute to strong impact in short headlines and branding.