Sans Superellipse Firam 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Uniwars' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, gaming, product branding, futuristic, sporty, technical, aggressive, dynamic, impact, speed, modernity, ruggedness, tech tone, rounded corners, slanted, compact apertures, ink-trap cuts, aerodynamic.
A heavy, forward-slanted sans with wide, superellipse-like bowls and rounded-rectangle construction. Strokes are monolinear with minimal contrast, and terminals are predominantly squared-off but softened by generous corner radii. Many joins and counters show small cut-ins and angled notches that act like ink-trap details, keeping shapes crisp at tight intersections. The overall rhythm is expansive and horizontal, with compact apertures and sturdy, engineered curves; numerals match the same rounded, segmented geometry and broad stance.
Best suited to display settings such as headlines, posters, event graphics, and energetic brand marks where its wide stance and slanted momentum can read as intentional and powerful. It also fits sports, gaming, and tech-oriented packaging or UI accents, especially when set with ample spacing and used at medium-to-large sizes.
The font projects speed and mechanical confidence, combining a sporty, racing-inspired slant with a clean techno feel. Its chunky silhouettes and sharp internal cutaways create an assertive, action-forward tone suited to energetic branding.
The design appears intended to deliver a modern, high-impact sans that reads as fast and engineered, using rounded-rectangle construction and strategic cut-ins to preserve clarity while emphasizing speed and strength.
The design leans on flattened curves and rectangular counters (notably in letters like O/Q and the numerals), which reinforces a modular, industrial aesthetic. The italic angle is consistent across capitals, lowercase, and figures, helping long lines of text feel fast and continuous, though the dense shapes and tight openings favor larger sizes.