Sans Normal Velev 8 is a regular weight, narrow, low contrast, italic, normal x-height font visually similar to 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: branding, ui text, headlines, posters, packaging, modern, clean, friendly, dynamic, casual, approachability, modernity, readability, motion, monoline, humanist, open apertures, rounded terminals, oblique stress.
A slanted, monoline sans with compact proportions and a steady, even stroke. Curves are generously rounded and transitions are smooth, giving letters a soft, continuous rhythm. Counters are open and fairly large for the width, and many joins and terminals finish with rounded ends, which keeps forms readable while maintaining a streamlined silhouette. The overall texture in text is consistent and lightly energetic, with angled stems and a clear forward lean.
Well suited to contemporary branding and packaging where a friendly, energetic sans is needed. The consistent slant and clean shapes also work for UI labels, short paragraphs, and editorial subheads, especially when you want a modern voice without a rigid geometric feel.
The forward slant and rounded shapes create a contemporary, approachable tone that feels active without becoming aggressive. It reads as informal and friendly, with a subtle tech/modern editorial flavor that suits upbeat messaging.
Designed to deliver a modern oblique sans that balances clarity with personality. The rounded terminals and smooth curves suggest an intention to stay readable at a range of sizes while projecting an approachable, contemporary character.
The numerals and uppercase maintain the same smooth, rounded construction as the lowercase, producing an even color in mixed settings. The italic angle is consistent across the set, and the forms avoid sharp corners, which helps keep the font feeling cohesive and polished.