Sans Normal Verit 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Expressway' and 'Expressway Soft' by Typodermic (names referenced only for comparison).
Keywords: ui text, app design, branding, editorial, signage, modern, friendly, clean, casual, dynamic, approachability, readability, contemporary tone, everyday utility, rounded, humanist, slanted, open, airy.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. Curves are generous and circular, terminals are clean and mostly blunt, and corners are softened rather than sharp. The lowercase uses single-storey forms where expected, with open apertures and simple, economical construction that keeps counters roomy. Overall rhythm is even and readable, with a slightly lively, handwritten-leaning motion created by the italic angle and rounded joins.
Well-suited to interface text, product copy, and general-purpose editorial settings where a clean italic voice is needed. The open shapes and rounded construction also make it a good fit for friendly branding, packaging, and short signage or wayfinding that benefits from an approachable tone.
The tone feels contemporary and approachable, with a light, conversational energy. Its rounded geometry and steady slant give it a friendly, informal voice while still staying tidy and controlled.
Likely intended as a versatile italic sans that stays neutral enough for everyday typography while adding warmth through rounded forms and a steady slant. The design balances clarity with a casual, human feel for comfortable reading in both display snippets and longer text.
Capitals are straightforward and geometric-leaning, while the lowercase carries more personality through softer curves and the italic flow. Numerals match the same rounded, open style and maintain clarity at text sizes, contributing to a cohesive, uncluttered texture in paragraphs.