Sans Normal Verid 1 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, modern, friendly, casual, clean, lively, approachability, clarity, modernity, everyday usability, brand warmth, rounded, humanist, monoline, soft terminals, open counters.
A rounded, monoline sans with a consistent rightward slant and gently softened stroke endings. Curves are smooth and circular, with open apertures and generous counters that keep forms airy despite the compact lowercase proportions. The overall rhythm is even and legible, while subtle humanist shaping (especially in shoulders and diagonals) prevents it from feeling purely geometric. Numerals follow the same fluid construction, with simple, readable silhouettes and minimal ornamentation.
Works well for interface labels, short-form reading, and editorial subheads where a gentle italic voice adds motion without sacrificing clarity. Its rounded construction also suits brand systems, packaging, and marketing layouts that need a modern, personable sans. It can scale to display use effectively, where the slant and smooth curves become a defining stylistic cue.
The italic slant and rounded drawing give the face a conversational, approachable tone. It reads as contemporary and uncomplicated, with a light, upbeat energy suited to friendly messaging rather than formal or institutional contexts.
Likely designed to provide a clean, contemporary sans with an always-italic voice—combining straightforward construction with softened details for approachability. The emphasis appears to be on easy readability and a friendly, modern texture rather than high-contrast elegance or sharp geometric rigidity.
Uppercase forms stay straightforward and stable, while the lowercase introduces more personality through curved joins and single-storey shapes. The italic structure appears inherent to the design rather than a mechanically slanted roman, with diagonals and curves maintaining consistent tension and spacing.