Sans Normal Omkev 3 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, posters, branding, logos, packaging, modern, friendly, confident, clean, approachable, impact, clarity, modernity, simplicity, geometric, rounded, compact, solid, crisp.
A heavy, geometric sans with broad circular bowls and smooth, continuous curves paired with straight, firmly cut terminals. Counters are generously open for the weight, and the overall drawing favors simple, near-monoline construction with minimal modulation. Lowercase forms are compact with a relatively low x-height and short extenders, creating a dense rhythm in text. Figures are sturdy and highly legible, with round shapes (0, 8, 9) dominating the set and consistent stroke endings that keep the texture even.
Best suited to bold headlines, posters, and brand systems that need a clear, contemporary voice. The compact lowercase and strong silhouettes also work well for packaging, labels, and short UI or display strings where space is limited and impact is desired.
The tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense heaviness. It reads as contemporary and utilitarian rather than decorative, making statements feel direct, clear, and energetic.
The font appears intended as a robust, geometric workhorse for display-led typography: straightforward shapes, consistent construction, and high clarity aimed at strong typographic hierarchy and brand recognition.
The design leans on circular geometry across both cases, producing a cohesive, branded look in headlines. Spacing appears balanced and slightly compact in running text, helping the font hold together at large sizes without feeling loose or airy.