Sans Normal Omkev 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Ekster' and 'Ekster Arabic' by Indian Type Foundry and 'Clarika Office' and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, impactful, clean, high impact, brand clarity, modern utility, friendly strength, geometric, rounded, compact, sturdy, high legibility.
A heavy, rounded sans with broad proportions and a sturdy, even stroke throughout. Curves are smooth and near-circular (notably in O/C/G), while straight strokes end in clean, flat terminals, giving the design a crisp, contemporary finish. Counters stay relatively open for the weight, and the overall rhythm is steady and uniform, with simple, unembellished construction across letters and numerals.
Best suited to display roles where clarity and punch are needed, such as headlines, brand marks, posters, and prominent UI or wayfinding text. The wide, heavy shapes and open counters help it stay readable at distance and in short-to-medium lines of copy.
The font projects a confident, modern tone with a friendly softness from its rounded geometry. Its bold presence feels straightforward and utilitarian rather than ornamental, making it read as approachable while still assertive in large settings.
The design appears intended as a versatile, contemporary sans that maximizes presence and legibility through simple geometric construction, consistent weight, and generous widths. It aims to balance a friendly roundness with a direct, no-nonsense typographic voice for modern communication.
Uppercase forms are strong and stable, with diagonal characters (A, V, W, Y) reading cleanly and firmly. Numerals are solid and clear, matching the letterforms in width and weight for consistent, cohesive typography in mixed alphanumeric contexts.