Sans Normal Omlaf 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' and 'FF Plus Sans' by FontFont, 'Ideal Sans' by Hoefler & Co., 'Accia Sans' by Mint Type, 'Quire Sans' by Monotype, and 'Acorde' by Willerstorfer (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, neutral, impact, clarity, approachability, modernity, versatility, rounded, geometric, open counters, high legibility, stable.
A heavy, rounded sans with geometric construction and smooth, continuous curves. Strokes are uniform with minimal contrast, terminals are clean and mostly straight or softly rounded, and counters stay open even in dense letters like B, a, e, and g. Proportions feel balanced and contemporary, with sturdy verticals, generous bowls, and a clear, straightforward rhythm that remains readable at large display sizes and in short text settings.
This font suits bold headlines, brand marks, and packaging where a friendly but assertive voice is needed. Its open shapes and even texture also make it a strong option for short UI labels, wayfinding, and promotional materials that require quick, high-impact readability.
The overall tone is modern and approachable, combining a friendly roundness with a confident, no-nonsense solidity. It reads as contemporary and practical rather than quirky, giving headings a calm, dependable presence without feeling overly technical.
The design appears intended to provide a contemporary, geometric sans with approachable roundedness and strong visual presence, prioritizing clarity and consistency across uppercase, lowercase, and numerals for versatile display-driven typography.
Uppercase forms lean toward simple geometric silhouettes (notably the circular O and broad curves in C/G), while lowercase keeps conventional, highly legible shapes with compact joins and clear apertures. Numerals are stout and graphic, matching the letterforms with consistent weight and rounded interiors.