Sans Normal Ommid 12 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'Open Sans Soft' by Matteson Typographics (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, approachable, clarity, impact, modernity, versatility, approachability, geometric, rounded, sturdy, compact, high impact.
A solid, geometric sans with broad, rounded bowls and evenly weighted strokes that keep the texture smooth and consistent. Counters are open and mostly circular/elliptical, with straightforward joins and minimal modulation. Uppercase forms read stable and emphatic, while the lowercase shows a large body and compact extenders, producing dense, legible word shapes. Terminals are clean and generally squared-off with softened curves, and the numerals follow the same sturdy, simplified construction for clear alignment in text and display settings.
This font performs best where you want bold, clean statements—headlines, posters, brand wordmarks, and signage. It also suits packaging and marketing graphics that benefit from a sturdy, friendly sans with consistent rhythm and strong readability at medium-to-large sizes.
The overall tone is contemporary and approachable, balancing a utilitarian clarity with a friendly, rounded softness. Its heavy presence feels confident and direct without becoming aggressive, making it well-suited to upbeat, mainstream communication.
The design appears intended as a contemporary workhorse sans that prioritizes clarity and impact through geometric construction, generous curves, and a stable, uniform texture. It aims to deliver an approachable modern voice that remains highly legible in prominent typographic roles.
In the sample text, the strong weight creates high visual impact and a dark typographic color, especially in multi-line settings. Round letters like O/C/G and the double-storey a contribute to a familiar, modern UI/editorial feel, while the simplified shapes and firm verticals help maintain clarity at larger sizes.