Sans Normal Asmes 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Mollen' by Eko Bimantara and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: ui text, body copy, product design, signage, presentations, neutral, clean, modern, friendly, functional, versatility, clarity, legibility, system design, neutrality, rounded, geometric, open counters, even rhythm, high legibility.
A clean sans with rounded, geometric construction and smooth, continuous curves. Stroke weight stays even across joins and bowls, producing stable texture and consistent color in text. Terminals are predominantly straight or softly rounded, with open apertures and generous counters that keep letters clear at reading sizes. Proportions feel balanced and contemporary, with a straightforward, uncluttered silhouette across both uppercase and lowercase.
Well-suited for interface typography, product and brand systems, and everyday editorial use where clarity and consistency matter. Its even texture and open shapes support comfortable reading in paragraphs, while the simple geometry also holds up for headings, labeling, and wayfinding.
The overall tone is neutral and modern, with a friendly clarity that avoids sharpness or ornament. It reads as practical and approachable rather than expressive, making it easy to pair with many visual styles. The rounded forms add a mild warmth while maintaining a professional, matter-of-fact presence.
The design appears intended as a versatile, general-purpose sans: clear, contemporary, and easy to deploy across print and screen. Its emphasis on open counters, steady rhythm, and minimal detailing suggests a focus on legibility and broad usability rather than a niche stylistic statement.
Uppercase forms are simple and legible with wide, rounded bowls (notably in C, O, Q) and a clean, circular logic. Lowercase maintains clear differentiation between similar shapes, and numerals follow the same smooth, geometric approach for a cohesive typographic system.