Sans Normal Ordoh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Clearface Gothic' and 'Dialog' by Linotype, 'Belle Sans' by Park Street Studio, 'Savior Sans' by Sudtipos, 'LFT Etica' by TypeTogether, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, approachable, contemporary, informal, impact, warmth, clarity, versatility, rounded, soft terminals, compact, sturdy, high legibility.
A heavy, rounded sans with broad, simple construction and softly finished stroke endings. Curves are generously circular and the counters stay open, helping letters remain clear even at small sizes. The overall rhythm is compact with sturdy verticals and uncomplicated joins, giving the alphabet a consistent, workmanlike texture across upper- and lowercase and numerals.
Best suited to headlines, display copy, and short passages where a bold, welcoming voice is needed. It works well for branding and packaging, as well as signage and UI labels that benefit from strong presence and clear letterforms.
The tone reads friendly and accessible rather than formal or technical. Its rounded geometry and thick, even strokes give it a warm, confident presence suited to upbeat messaging and attention-grabbing headings.
The design appears intended to deliver a modern, friendly display sans that prioritizes clarity and visual impact. Its rounded geometry and compact, sturdy shapes suggest a focus on versatile, attention-forward typography for contemporary communications.
Uppercase forms are solid and straightforward, while lowercase shapes keep a simple, geometric feel with clear bowls and short, sturdy arms. Numerals match the letterforms in weight and roundness, producing a cohesive voice in mixed alphanumeric settings.