Sans Normal Osban 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Leto Sans' by Glen Jan, 'Interval Next' by Mostardesign, 'Belle Sans' by Park Street Studio, 'Nuno' by Type.p, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, sturdy, retro, impact, approachability, display clarity, bold branding, rounded, soft, chunky, compact, closed apertures.
A heavy, rounded sans with compact proportions and broadly circular curves paired with sturdy verticals. Terminals are mostly blunt and slightly softened, giving the strokes a dense, blocky footprint without sharp finials. Counters tend to be small and apertures are fairly closed, especially in letters like C, S, and e, which reinforces a tight, solid texture in words. The lowercase shows a single-storey a and g, a short-shouldered r, and an overall even rhythm that reads as deliberate and poster-like at display sizes.
Best suited to headlines, posters, and branding where a thick, rounded voice is needed. It works well for packaging and signage, especially when set with ample size and spacing to preserve interior counters. For extended reading or small UI sizes, its dense forms may feel too heavy and compact.
The overall tone is upbeat and approachable, with a confident, no-nonsense weight that feels friendly rather than aggressive. Its rounded geometry and compact spacing evoke a contemporary-retro sensibility suited to bold, attention-getting messaging.
Designed to deliver maximum impact with a friendly, rounded silhouette, prioritizing bold presence and simple, geometric forms. The intent appears to be a versatile display sans that communicates warmth and confidence while staying clean and modern.
The figures are similarly chunky and rounded, with strong silhouettes that hold up well in short strings and headlines. The heavy weight and closed shapes can cause counters to fill in and letterforms to merge at smaller sizes or in long text, so it benefits from generous size and breathing room.