Sans Normal Okmej 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Relative' by Colophon Foundry, 'FF Infra' by FontFont, 'II Increments Sans' by Increments, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, friendly, confident, clean, straightforward, clarity, impact, modern utility, approachability, geometric, rounded, sturdy, compact, even rhythm.
A sturdy sans with broadly geometric construction and rounded bowls. Strokes are uniform and heavy, with clean terminals and minimal modulation, giving the letters a solid, poster-like presence. Proportions feel slightly compact with generous counters for the weight, and curves are smooth and consistent across rounds like C, O, and G. The lowercase uses single-storey forms for a and g, a simple i/j with square-ish dots, and a compact, upright rhythm that stays legible at display sizes.
This face is well suited to headlines, logos, and short blocks of text where strong presence and clarity are needed. It can work effectively for posters, packaging, and signage, and it also fits UI labels or navigation elements when a bold, contemporary sans is desired.
The overall tone is modern and approachable, balancing a no-nonsense clarity with soft, rounded shapes. Its weight and simple forms create a confident, contemporary voice that reads as friendly rather than severe.
The design appears intended as a versatile, modern display sans that prioritizes clarity and impact through geometric shapes, consistent stroke weight, and friendly rounded forms.
Numerals are large and prominent, with a rounded 0 and an open, cleanly shaped 2 and 3; the 1 is a simple vertical with minimal detailing. Diagonals (V, W, X, Y) are crisp and stable, while the Q features a short, straightforward tail that preserves the geometric feel.