Serif Other Etti 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, posters, fashion, dramatic, luxury, artful, distinctive display, modern classic, editorial impact, brand signature, high-contrast, flared, tapered, wedge serif, calligraphic.
This serif features sharp, wedge-like terminals and pronounced tapering that creates a sculpted, chiseled look. Strokes transition from thick to thin with crisp, angular joins, producing lively internal shapes and a slightly condensed, high-fashion rhythm in text. Uppercase forms are stately and vertical with strong triangular entry/exit cuts, while the lowercase maintains a compact, curated silhouette; counters are clean and often asymmetrically shaped by the tapered stroke endings. Numerals echo the same cut-in, flared construction, giving figures a distinctive, display-forward presence.
Best suited for headlines, magazine covers, pull quotes, and brand marks where its carved, high-fashion serif details can be appreciated. It also works well for posters, invitations, and packaging typography that benefits from a refined yet attention-grabbing voice. For long-form reading, it will generally perform better in short passages or larger sizes where the sharp terminals remain clear.
The overall tone is elegant and dramatic, with a boutique, runway editorial feel. The sharp terminals and carved transitions add a refined tension that reads as premium and design-led rather than utilitarian. It conveys sophistication with a hint of theatrical flair.
The design appears intended to reinterpret a classical serif through a modern, cut-and-tapered construction—delivering a recognizable, upscale personality with strong display impact. Its emphasis on pointed terminals and sculptural contrast suggests a goal of creating memorable word shapes for editorial and branding use.
The strong tapering and wedge terminals create striking word shapes at larger sizes, but also introduce spiky details and tight apertures that can feel busy in dense settings. The design’s consistent “cut” motif across caps, lowercase, and numerals makes it especially cohesive for branding systems where a distinctive signature serif is desired.