Sans Normal Otbab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DuGrotesk' by Dutype Foundry, 'Goga' by Narrow Type, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, signage, ui labels, posters, branding, modern, friendly, confident, clean, solid, clarity, impact, modern utility, approachability, geometric, rounded, soft corners, even color, open counters.
This typeface is a sturdy sans with a geometric backbone and gently rounded curves. Strokes stay even and heavy throughout, producing a strong, uniform typographic color. Round letters like O, C, and G are close to circular with smooth terminals, while straight-sided forms (E, F, H, N) keep crisp edges and simple joins. Counters are open and clear in both capitals and lowercase, and the lowercase has compact, practical shapes with straightforward bowls and shoulders. Numerals match the letterforms’ weight and clarity, with a clear, slashed zero for differentiation.
Its heavy, even strokes and open forms make it well-suited to headlines, posters, and prominent UI labels where strong emphasis is needed. The clear numerals and pragmatic letter shapes also fit signage and brand applications that want a contemporary, dependable voice.
The overall tone feels modern and approachable, combining no-nonsense sturdiness with soft, friendly curvature. It reads as confident and utilitarian rather than delicate or expressive, with an inviting, contemporary neutrality.
The design appears intended to deliver a clean, modern sans that stays highly legible while projecting strength and friendliness. Its geometric construction and consistent weight suggest a focus on clarity, impact, and everyday versatility across display and interface contexts.
In text, the rhythm is steady and blocky, with strong presence at large sizes and a dense, impactful look in headlines. The slashed zero stands out as a functional detail that supports clarity in mixed alphanumeric settings.