Sans Normal Surev 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'City Boys' and 'City Boys Soft' by Dharma Type (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, approachable, playful, modern, casual, approachability, modernity, clarity, display impact, rounded, soft, geometric, clean, chunky.
A heavy, rounded sans with soft terminals and generously curved corners throughout. Strokes are sturdy and even, with smooth, circular bowls and minimal modulation, creating a clean, contemporary rhythm. Proportions feel broadly geometric, with open counters and compact apertures that stay readable at larger sizes. The lowercase includes a single-storey a and g, and the numerals share the same rounded, substantial construction for a consistent texture in mixed settings.
This style works best for headlines, brand marks, packaging, and poster work where a bold, friendly voice is needed. It also suits signage and UI moments such as buttons or labels, where rounded forms can communicate approachability and clarity at a glance.
The overall tone is warm and approachable, with a slightly playful softness that avoids feeling rigid or technical. Its rounded geometry gives it a contemporary friendliness that suits informal, welcoming messaging while still reading as tidy and controlled.
The design appears intended to deliver a modern, friendly sans with a strong presence and softened edges, prioritizing approachability and visual consistency across letters and figures. It aims for a clean, geometric feel that remains casual and inviting in display-driven typography.
Round joins and terminals are a defining feature, producing a cohesive “pill-shaped” silhouette across straight strokes and diagonals. The design maintains steady spacing and a smooth color in text, with especially solid presence in headings and short blocks.