Sans Normal Surim 6 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Pelago' by Adobe, 'Seconda Soft' by Durotype, 'Segoe UI' by Microsoft Corporation, 'Accia Sans' by Mint Type, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, confident, playful, approachable, approachability, impact, clarity, modernity, brand voice, rounded, soft terminals, geometric, compact, sturdy.
A heavy, rounded sans with smooth, low-contrast strokes and softly finished terminals. The shapes lean geometric, with broad circular bowls (notably in O/Q and 0/8/9) and generally compact internal counters that keep the color dense and even. Corners are consistently eased rather than sharp, and diagonals (A, V, W, X, Y) are thick and stable, giving the alphabet a sturdy rhythm. Numerals follow the same rounded construction, with simple, readable forms and minimal detailing.
This font works especially well for headlines, logos, and brand systems that want a bold, friendly voice. Its dense, rounded forms make it effective in posters, packaging, and signage where high impact and quick recognition matter, including in short blocks of text at medium-to-large sizes.
The overall tone is friendly and contemporary, with a slightly playful softness that keeps the weight from feeling harsh. It reads confident and direct, making it suitable for energetic messaging while still staying approachable.
The design appears intended to deliver a modern, approachable sans that balances geometric structure with softened edges for warmth. It aims for strong visibility and a cohesive, rounded personality across letters and numerals for use in bold, public-facing applications.
The letterforms prioritize clarity and punch over delicacy: apertures are modest, joins are clean, and the design maintains consistent rounding across uppercase, lowercase, and figures. The sample text shows strong headline presence and a uniform texture that holds together well in short phrases and dense lines.