Sans Normal Surih 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Makozin' by Hashtag Type; 'Belle Sans' by Park Street Studio; and 'Raldo RE', 'Schnebel Sans ME', 'Schnebel Sans Pro', and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, casual, approachable, soft, approachability, display impact, cheerful branding, informal clarity, rounded, blunt terminals, bouncy, cartoonish, chunky.
A rounded sans with chunky, softly contoured strokes and blunt terminals throughout. Curves dominate the construction, with gently inflated bowls and rounded corners that keep counters open and legible. Stroke modulation is minimal, and joins are smoothed, giving letters a molded, rubbery feel. Proportions are slightly irregular in a deliberate way—some glyphs feel wider or narrower—which creates a lively rhythm in words, while the overall spacing remains steady and readable.
Best suited for headlines, packaging, signage, and brand marks that benefit from a friendly, rounded voice. It also works well for short UI labels, stickers, and social graphics where quick recognition and a casual tone are needed, rather than dense long-form reading.
The tone is warm, informal, and upbeat, with a hand-friendly softness that reads as playful rather than strict or technical. Its rounded geometry and buoyant letter shapes suggest kid-friendly communication, lighthearted branding, and cheerful display settings where personality matters as much as clarity.
Likely designed to deliver an approachable, modern rounded sans look with extra warmth and character for display use. The softened terminals and slightly bouncy proportions prioritize charm, impact, and accessibility over strict neutrality.
The uppercase has a sturdy, poster-like presence, while the lowercase keeps a simple, single-storey sensibility in key shapes, reinforcing an easygoing voice. Numerals match the same rounded, heavy set and feel well-suited to short bursts like prices, dates, and labels.