Sans Normal Imras 5 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, bubbly, retro, friendly impact, playful display, approachable branding, rounded, soft, puffy, cartoonish, compact counters.
A heavy, rounded sans with soft corners and inflated, pillow-like strokes. Curves dominate the construction, with broad terminals and minimal straight-edge crispness, producing a smooth, blobby silhouette throughout. Counters are generally small and rounded, and joins are thick and gentle, giving letters a compact, cohesive texture. Numerals follow the same rounded, weighty logic, with simplified shapes and generous curvature that keep the set visually consistent.
Best suited for bold headlines, display typography, and brand moments that benefit from a friendly, rounded voice—such as packaging, children’s products, playful social graphics, and poster titles. It can also work for logos or badges where strong, simple shapes need to reproduce reliably at a range of sizes.
The overall tone is cheerful and approachable, with a toy-like friendliness that feels informal and inviting. Its buoyant shapes lean toward a retro, pop sensibility, conveying warmth and humor more than precision or restraint.
The design appears intended to deliver maximum impact with a soft, approachable personality—pairing heavy stroke presence with rounded geometry to create a fun, accessible display voice.
Because the counters and apertures are tight at this weight, the face reads best when given enough size and breathing room; dense paragraphs can appear dark and uniform. The lively, rounded rhythm makes it especially effective for short phrases and emphasis where the chunky silhouettes can do the work.