Sans Normal Vekiz 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'Cabrito Sans' by insigne (names referenced only for comparison).
Keywords: ui text, branding, advertising, posters, packaging, modern, friendly, casual, clean, dynamic, approachability, readability, modernity, brand warmth, rounded, oblique, humanist, open counters, soft terminals.
This is a rounded, oblique sans with smooth, continuous curves and soft terminal treatment. Letterforms lean consistently and keep an even stroke with minimal modulation, giving the design a steady, contemporary rhythm. Counters are open and generously shaped, with circular/elliptical construction evident in letters like O, C, and e; joints and diagonals are simplified for clarity rather than sharpness. Numerals follow the same gentle geometry, with a rounded 0 and straightforward, slightly slanted 1–9 that align visually with the text face.
It fits well in UI and product contexts where a warm, modern sans is needed, and it also performs nicely for headlines, short paragraphs, and campaign copy that benefit from an oblique, lively texture. The rounded construction makes it a good match for consumer branding, packaging, and editorial callouts where legibility and a friendly tone are both important.
The overall tone is approachable and easygoing, with a contemporary, informal slant that feels energetic without becoming loud. Rounded shapes and open apertures make it read as friendly and practical, suitable for everyday interface and brand communication.
The design appears intended as a contemporary italic sans that prioritizes smooth, rounded geometry and easy readability. Its consistent slant and open forms suggest a goal of delivering a personable, modern voice suitable for both display and general-purpose text settings.
Spacing appears comfortable and slightly airy in the sample text, supporting smooth line flow at larger sizes. The slant is coherent across capitals, lowercase, and figures, reinforcing a unified italic voice rather than a simple mechanical skew.