Sans Normal Vekog 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui labels, posters, friendly, casual, modern, approachable, clean, soft modernity, approachability, everyday readability, informal emphasis, rounded, soft terminals, humanist, open apertures, slanted.
A slanted sans with gently rounded geometry and smooth, continuous curves. Strokes stay even and calm, with soft terminals and subtly tapered joins that keep the texture light. Uppercase forms are simple and open, with generous counters (notably in C, G, O, Q) and minimal constructional fuss; the lowercase follows a humanist rhythm with single-storey a and g and an overall handwritten-leaning flow. Figures are rounded and clear, with a straightforward, legible structure that matches the letterforms’ softness.
Well suited to brand identities and packaging that want a personable, modern voice, as well as editorial callouts and display-sized text where the slant adds energy. It can also work for UI labels and short interface copy when a friendly, non-corporate tone is desired.
The tone is warm and informal while staying tidy and contemporary. Its rounded shapes and consistent slant create an easygoing, conversational feel that reads as friendly rather than technical or strict.
The design appears aimed at a clean, contemporary sans that borrows the ease of a handwritten italic without becoming script-like. It prioritizes smooth rhythm, open shapes, and approachable softness for comfortable reading and upbeat display use.
The italic angle is steady across the set, helping words read as a continuous gesture. Curves dominate, and corners are softened, which reduces sharpness and gives headings and short texts a relaxed, welcoming cadence.