Sans Normal Bubud 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio, 'Tenorite' by Microsoft Corporation, 'Clear Sans Text' by Positype, 'LFT Etica' by TypeTogether, 'TT Commons™️ Pro' by TypeType, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, corporate, editorial, neutral, modern, clean, utilitarian, friendly, clarity, neutrality, versatility, modernity, consistency, geometric, round, open apertures, even rhythm, crisp.
A clean, geometric sans with round bowls and smooth, circular curves paired with straight-sided stems. Stroke modulation is minimal, producing an even, consistent color in text. Proportions feel balanced and contemporary, with generous counters and generally open apertures that keep letters clear at small sizes. Terminals are largely straight and unadorned, and the overall rhythm is steady and predictable across uppercase, lowercase, and figures.
This font is well suited to interface typography, product and corporate communication, and general-purpose editorial use where consistent texture and clear letterforms are important. It also works for signage and informational graphics thanks to its open shapes and straightforward construction.
The tone is neutral and modern, with a friendly clarity that reads as practical rather than expressive. Its smooth geometry suggests a straightforward, contemporary voice suited to informational settings where the typography should stay out of the way.
The design appears intended as a dependable, general-purpose geometric sans: clean, contemporary, and engineered for clarity across headings and continuous reading without drawing attention to stylistic quirks.
Uppercase forms feel simplified and geometric, while lowercase maintains legibility through open counters and uncomplicated joins. Numerals share the same rounded construction and consistent stroke behavior, integrating cleanly with running text.