Sans Normal Kumup 10 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'EB Corp' and 'Syabil' by Eko Bimantara, 'Croma Sans' and 'Epoca Pro' by Hoftype, and 'Arthura' by Seniors Studio (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, energetic, modern, confident, dynamic, impact, motion, clarity, modern branding, display emphasis, oblique, rounded, geometric, clean, open apertures.
A heavy, oblique sans with smooth, rounded geometry and largely uniform stroke thickness. Counters are generous and circular-to-elliptical, giving letters like O/Q and the bowls of B/P/R a clean, engineered feel. Terminals are mostly blunt with subtle rounding, and joins stay crisp, producing a steady texture even at display sizes. The oblique angle is consistent across capitals, lowercase, and numerals, with figures that read sturdy and straightforward.
This font is well suited to headlines, short statements, and brand marks that benefit from a fast, modern voice. It can work effectively in sports and fitness contexts, event promotion, and bold interface or packaging callouts where strong presence and quick readability are priorities.
The overall tone is assertive and kinetic, with a forward-leaning slant that suggests motion and urgency. Its rounded construction keeps the voice friendly and contemporary rather than aggressive, making it feel sporty and confident.
The design appears intended to deliver a contemporary, motion-forward sans with approachable rounding and high visual impact. Its consistent oblique stance and simplified, geometric letterforms suggest a focus on clarity in display typography and energetic branding.
Lowercase forms maintain simple, single-storey construction where applicable (notably the g), supporting a modern, utilitarian rhythm. The Q’s short diagonal tail and the compact, rounded numerals reinforce the font’s clean, geometric character in mixed alphanumeric settings.