Sans Normal Rireb 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Armin Grotesk' and 'Armin Soft' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, app design, branding, packaging, signage, friendly, modern, approachable, clean, casual, warm modernity, everyday readability, friendly branding, clean simplicity, rounded, open, neutral, smooth, soft terminals.
A rounded sans with smooth curves, broad proportions, and an even, low‑contrast stroke throughout. Terminals are softly finished and corners are gently eased rather than sharp, giving letters a calm, uniform rhythm. Counters are generally open and spacious, and bowls and arcs lean on circular geometry. The lowercase shows simple, readable constructions with a single-storey “a” and “g,” a short, curved “t” crossbar, and a softly hooked “f,” while numerals follow the same rounded, monoline logic with generous curves and stable, wide forms.
Well suited to interface typography, product and app branding, and marketing materials that benefit from a warm, modern sans. Its broad, rounded forms also work nicely for packaging and signage where quick recognition and a friendly presence are priorities.
The overall tone is friendly and contemporary, aiming for clarity without feeling rigid. Its rounded shaping adds warmth and approachability, making it feel informal and human rather than technical or severe.
The design appears intended to balance modern simplicity with a softer, more welcoming personality. By relying on rounded geometry and consistent stroke behavior, it targets straightforward readability while maintaining an approachable, contemporary character.
In text, the face holds an even color and steady spacing, with wide letters and roomy interiors that support legibility at larger UI and display sizes. Round forms like O/C/G and the curving numerals reinforce a cohesive, soft geometric voice across both uppercase and lowercase.