Sans Normal Ridav 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Neptune' by Indian Type Foundry, and 'Tellumo' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, packaging, editorial, signage, friendly, approachable, modern, clean, playful, approachability, readability, modern branding, ui clarity, soft geometry, rounded, soft, open, geometric, monoline.
This is a rounded, monoline sans with smoothly finished terminals and generously curved joins. Forms lean toward simple geometry—circular bowls and open apertures—balanced by slightly humanist proportions that keep the texture lively. Strokes are even and steady, with broad, comfortable counters and a clear, consistent rhythm across capitals, lowercase, and numerals. The overall silhouette reads soft and contemporary, with no sharp corners and an emphasis on legibility at display and text sizes.
It works well for UI and product text where clarity and a gentle tone are important, and it scales nicely into headings for brand systems. The rounded construction makes it a good fit for packaging, lifestyle editorial layouts, and wayfinding or signage that benefits from quick, friendly readability. It also suits educational and consumer-facing communications that want to feel accessible.
The tone is warm and welcoming, projecting a casual modernity rather than strict technical neutrality. Rounded endings and buoyant curves give it an upbeat, personable feel that suits brands and interfaces aiming for friendliness and ease. It also carries a light, playful character without becoming gimmicky.
The design appears intended to deliver a contemporary sans with softened geometry—prioritizing approachability and consistent legibility while maintaining a clean, modern footprint. Its rounded terminals and open internal spaces suggest an emphasis on comfortable reading and a welcoming brand voice.
Capitals maintain a clean, stable stance with rounded corners, while lowercase stays compact and readable with open shapes. Numerals follow the same soft geometry, producing a coherent voice across mixed-content settings such as UI labels, dashboards, and marketing copy.