Sans Normal Karid 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Pelita' by Lafontype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, modern, punchy, impact, motion, clarity, display, slanted, geometric, rounded, clean, compact.
A heavy, right-slanted sans with broad proportions and smooth, rounded curves. Strokes are consistently thick with minimal modulation, and terminals are clean and largely straight-cut, producing a crisp, contemporary silhouette. Counters are compact and well-contained (notably in forms like O, e, and 8), while diagonals and angled joins (V, W, K, N) emphasize a forward-leaning rhythm. Numerals follow the same solid, simplified construction, staying highly legible at display sizes.
Best suited for headlines, promotional copy, logos, and branding systems that need a strong, fast, modern voice. It works especially well in sports, automotive, tech, and retail contexts, and can hold up on packaging or signage where high-impact readability is important.
The overall tone is energetic and assertive, with a forward-motion feel created by the consistent slant and sturdy weight. It reads as contemporary and performance-oriented, projecting confidence and immediacy rather than delicacy or formality.
The design appears intended to deliver a contemporary, high-energy sans italic with strong presence and clear forms. Its broad stance, compact counters, and uniform stroke treatment suggest a focus on punchy display performance and confident brand expression.
Lowercase forms appear tightly drawn with sturdy bowls and short, functional terminals, keeping word shapes dense and impactful. The slant is uniform across capitals, lowercase, and figures, helping long lines of text maintain a cohesive, directional flow.