Sans Superellipse Gugeh 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AC 1928' by Antoine Crama, 'Copperplate New' by Caron twice, 'Orgon Plan' by Hoftype, 'DSari' by Latinotype, 'Accia Sans' by Mint Type, and 'D Blues' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, punchy, approachable, retro, playful, display impact, friendly branding, geometric consistency, retro modernity, rounded, soft corners, bulky, compact, high impact.
This typeface is built from stout, rounded-rectangle forms with softly squared corners and broadly curved bowls. Strokes are heavy and even, with little visible modulation, creating a dense, poster-like color on the page. Apertures tend to be relatively closed (notably in letters like C, S, and e), and counters are compact, giving the design a sturdy, blocky rhythm. Terminals are mostly blunt and rounded, and the lowercase shows a simple, geometric construction with a single-storey a and g, producing a cohesive, contemporary superellipse feel.
It’s well suited to headlines, short statements, and branding where you want warmth without losing impact. The robust shapes can work effectively on packaging and signage, and the consistent rounded construction makes it a good candidate for logo wordmarks and bold typographic lockups.
The overall tone is confident and upbeat, combining a friendly softness with strong visual presence. Its rounded geometry reads as approachable and slightly retro, while the weight and compact counters add a punchy, attention-getting character suited to bold messaging.
The design appears intended as a modern, friendly display sans that emphasizes strong silhouette and rounded-rect geometry for immediate legibility and a distinctive, approachable voice. Its heavy, compact construction suggests a focus on impact and consistency across letters and numerals in prominent, high-contrast applications.
In running text the heavy mass and tight interior spaces make it best at larger sizes, where the rounded details and geometric consistency are most apparent. Numerals follow the same chunky, rounded logic, matching the letterforms well for display settings.