Sans Normal Liraz 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Andes Italic' and 'Andes Neue' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, friendly, retro, punchy, informal, sporty, display impact, approachable tone, retro flavor, energetic motion, rounded, soft corners, compact, bouncy, heavy.
A heavy, rounded sans with a consistent forward slant and soft, blunted terminals. Forms are built from broad strokes and generous curves, with slightly squared-off counters that keep the shapes compact and dense. The rhythm is energetic and uneven in a deliberate way, with subtle width variation across letters and a generally sturdy, poster-like silhouette. Numerals and capitals share the same thick, rounded construction, maintaining strong color and clear presence at display sizes.
Best suited to headlines, short statements, and branding moments that need high impact with a friendly personality. It works well on posters, packaging, labels, and social graphics where the thick strokes and rounded shapes stay legible and visually confident. For extended reading, larger sizes and generous spacing will help maintain clarity.
The overall tone is friendly and exuberant, with a retro, sign-paint-like warmth despite the solid weight. The italic slant and rounded geometry add motion and approachability, giving headlines a sporty, upbeat feel rather than a formal or technical one.
This design appears intended to deliver a bold, approachable display voice—combining a strong, compact weight with rounded, softened details and an energetic slant. The goal seems to be immediate visibility and character, lending a playful retro flavor to contemporary headline typography.
The lowercase shows a lively, chunky texture with rounded joins and small, tight counters, which can make long text feel dense. The italic angle is consistent across the set, helping words hold together as a bold, cohesive shape.