Sans Normal Likuw 1 is a very bold, normal width, low contrast, italic, short x-height font visually similar to 'Aspira' by Durotype, 'Muller Next' by Fontfabric, 'Whitney' by Hoefler & Co., 'MVB Embarcadero' by MVB, and 'Kolage' by Runsell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, energetic, friendly, punchy, modern, impact, motion, approachability, modern branding, display emphasis, oblique, rounded, geometric, soft corners, compact.
A heavy, oblique sans with rounded, geometric construction and consistently low stroke modulation. Curves are full and smooth, with soft terminals and compact counters that emphasize mass and solidity. Proportions lean toward a short x-height with broad, open bowls and sturdy joins, giving a dense, emphatic texture in both display lines and large sizes. Numerals follow the same rounded, weighty logic, with simple, blocky silhouettes and clear differentiation.
Best suited to headlines, posters, and short bursts of copy where strong presence and motion are desirable. The bold, rounded oblique forms work well for sports and lifestyle branding, promotional graphics, packaging callouts, and high-impact social or digital advertising.
The overall tone is upbeat and assertive, combining a sporty slant with approachable, rounded forms. It reads as contemporary and confident, projecting momentum without feeling sharp or aggressive.
The design appears intended to deliver maximum impact with a friendly, contemporary voice, using a forward-leaning stance and rounded geometry to suggest speed, confidence, and accessibility in display-focused settings.
The italic angle is steady across the set, creating a strong forward rhythm and a cohesive diagonal flow in text. Spacing appears tuned for headline impact, with letters designed to sit tightly while retaining recognizable shapes through generous curves and simplified details.