Sans Normal Naboj 5 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'NeoGram' by The Northern Block, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, playful, modern, attention, clarity, approachability, impact, rounded, blocky, soft corners, geometric, heavy.
A heavy, rounded sans with broad proportions and a compact, stable stance. Strokes are monolinear and full, with large counters and smoothly curved bowls that keep forms open despite the weight. Terminals are generally blunt with softened corners, and the overall construction favors simple geometric shapes over calligraphic modulation. Spacing reads generous at display sizes, and the figures match the letters in mass and width for a consistent, poster-like rhythm.
Best suited to headlines and short bursts of text where impact and clarity are priorities—posters, large UI banners, brand marks, packaging, and signage. It can work for brief subheads or callouts, but the dense weight will feel heavy in long-form reading.
The tone is bold and approachable, projecting confidence without feeling aggressive. Its rounded geometry and thick strokes give it a friendly, slightly playful character that feels contemporary and attention-seeking.
The design appears aimed at delivering maximum visual presence with a friendly, geometric voice. It prioritizes strong silhouettes, open counters, and simple construction to stay readable at large sizes while maintaining a cohesive, modern display personality.
Curved letters (like C, O, S, and G) emphasize circularity, while diagonals (V, W, X, Y) remain sturdy and wide, helping maintain even color across text. The lowercase is straightforward and sturdy, reinforcing a strong, legible texture in short to medium lines.