Sans Normal Vemet 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Malva' by Harbor Type; 'Interval Next' by Mostardesign; 'NuOrder' by The Northern Block; and 'Lektorat' by TypeTogether (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, energetic, informal, modern, approachability, motion, clarity, contemporary, rounded, soft corners, slanted, playful, humanist.
A rounded, slanted sans with thick, even strokes and softened terminals throughout. Curves are generously drawn and counters stay open, giving the shapes a sturdy, readable presence despite the pronounced italic angle. Proportions feel slightly expanded in round letters (O, Q) with compact joins and smooth transitions in diagonals (K, V, W, X). The lowercase shows single-storey forms (a, g) and a simple, upright bowl construction, while figures are clear and weighty with rounded ends and consistent spacing.
Well suited for branding and packaging that benefits from a friendly, contemporary feel, and for posters or headlines where a strong, rounded italic can add momentum. It also works well in short-to-medium bursts of copy such as social graphics, product callouts, and promotional messaging where clarity and personality are both needed.
The overall tone is warm and approachable, with a lively forward lean that suggests motion and informality. Its soft geometry and rounded finishes push it toward a friendly, contemporary voice rather than a clinical or strictly technical one.
The design appears intended to combine the immediacy of a heavy italic with rounded, approachable forms, creating a versatile display-leaning sans that stays readable while projecting energy and warmth.
The italic construction reads as a true slanted design rather than a mere oblique, with shapes that maintain comfortable apertures and stable baselines. Round punctuation and the dot on i/j appear as solid circles, reinforcing the soft, cohesive rhythm.