Sans Normal Vediy 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Accia Sans' by Mint Type, 'Organic Pro' by Positype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'NuOrder' by The Northern Block, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: branding, ui text, packaging, posters, editorial, friendly, casual, modern, approachable, lively, friendly voice, italic emphasis, modern clarity, readable text, soft geometry, rounded, soft, humanist, oblique, open counters.
This is a rounded, oblique sans with smooth curves and consistently low stroke contrast. Letterforms lean forward with a steady rhythm, combining circular bowls (O, Q, o, e) with softly tapered joins and rounded terminals rather than sharp cuts. Proportions feel balanced and moderately open, with clear counters and generous interior space that keeps lowercase forms readable in continuous text. The numerals follow the same soft, slightly slanted construction, with simple, clean silhouettes and rounded corners.
It works well for contemporary branding, product packaging, and marketing copy where a friendly italic voice is desirable. The clear counters and rounded construction also suit UI labels, onboarding screens, and short editorial passages that benefit from a warm, informal tone. It is particularly effective for pull quotes, highlights, and headings where the slant adds energy.
The overall tone is friendly and conversational, with an energetic forward slant that suggests motion and informality. Its softened geometry and open shapes keep it approachable rather than technical, making it feel modern and easygoing.
The design appears intended to deliver an approachable italic sans that balances geometric roundness with humanist readability. Its softened terminals and open forms aim to keep text feeling modern and personable while remaining clean enough for everyday display and interface use.
Uppercase forms are clean and straightforward, while the lowercase introduces more humanist influence in shapes like a, e, g, and y, adding warmth in paragraphs. The italic angle is noticeable but controlled, supporting emphasis without becoming overly cursive or calligraphic.