Sans Normal Verow 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, captions, modern, clean, brisk, friendly, emphasis, readability, neutrality, contemporary tone, versatility, oblique, humanist, open apertures, soft curves, tight terminals.
This is an oblique sans with smooth, rounded construction and consistent, low-contrast strokes. The letterforms lean noticeably forward, with gentle curves and open counters that keep shapes clear at text sizes. Terminals are mostly clean and slightly softened rather than sharply cut, and the overall rhythm is even and contemporary. Figures match the slanted stance and share the same rounded geometry, giving paragraphs a cohesive, flowing texture.
It performs well for UI and product copy where an italic voice is needed without sacrificing clarity, and it also suits editorial decks, pull quotes, and marketing headlines that benefit from a clean, energetic slant. The balanced proportions and open forms make it a solid choice for captions and secondary typography in layouts.
The tone reads modern and pragmatic with a light, approachable warmth. Its forward-leaning posture adds momentum and a subtle sense of motion, while the restrained detailing keeps it professional and calm. Overall, it feels suited to contemporary communication rather than ornate or nostalgic styling.
The design intent appears to be a versatile, contemporary oblique sans that delivers emphasis and momentum while staying readable and neutral. It prioritizes clarity, smooth texture, and a cohesive italic rhythm across letters and numerals for everyday typographic use.
Spacing appears comfortable for continuous reading, producing a smooth diagonal cadence in lines of text. The lowercase shows clear differentiation between similar shapes, and the numerals maintain a straightforward, legible presence without drawing attention away from surrounding text.