Sans Normal Orriz 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'FF Transit' by FontFont; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Alber New' and 'Hedley New' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, utilitarian, approachable, impact, clarity, modernity, approachability, versatility, rounded, geometric, compact, high impact, clean.
A heavy, clean sans with compact proportions and softly rounded curves that keep the forms feeling smooth rather than rigid. Strokes are consistently thick with minimal modulation, producing sturdy counters and strong silhouette clarity. The geometry leans circular in letters like C, O, and G, while straight-sided characters (E, F, H, N) stay crisp with squared terminals. Lowercase shapes are simple and robust, with a two-storey “a,” a single-storey “g,” a rounded “e,” and a short-armed “r,” giving a straightforward, contemporary texture in text.
Well suited to headlines and short blocks of text where strong presence and quick readability matter, such as posters, packaging, signage, and brand lockups. In the sample text it holds together with an even typographic color, making it a reliable choice for bold callouts, UI labels, and editorial subheads where clarity is prioritized.
The overall tone is direct and friendly: assertive through weight, but softened by rounded construction and open, readable interiors. It feels contemporary and practical, suited to messages that should read as clear and confident rather than delicate or formal.
The design appears intended to deliver a sturdy, modern sans voice with friendly geometry—maximizing impact while maintaining clean, uncomplicated letterforms for easy scanning at a range of display sizes.
Capitals are broad and stable, with generous curves and controlled apertures; diagonals (V, W, X, Y) appear tightly constructed to maintain uniform color. Numerals are substantial and legible with simple, workmanlike shapes that match the letterforms’ rounded geometry.