Slab Square Toto 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Graublau Slab Pro' by FDI, 'FF Kievit Slab' and 'FF Milo Slab' by FontFont, 'Rooney' by Jan Fromm, 'TheSerif' by LucasFonts, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, athletic, retro, assertive, industrial, editorial, impact, motion, ruggedness, vintage display, slab serif, bracketed slabs, wedge joins, ink-trap feel, compact apertures.
A heavy, right-leaning slab-serif with broad, sturdy strokes and minimal contrast. The serifs read as thick slabs with slightly shaped/bracketed joins that create a carved, wedge-like rhythm rather than perfectly rigid rectangles. Counters are relatively compact and the curves (notably in C, G, O, Q, and S) are full and weighty, giving the face a dense, poster-ready color. Lowercase forms are robust and somewhat rounded, with a single-storey a and g, short ascenders, and a strong, blocky baseline presence; figures are similarly chunky and built for impact.
Best suited for display roles where strong presence is needed—headlines, posters, cover lines, and impactful pull quotes. It also fits branding contexts that benefit from a tough, sporty voice, such as team marks, apparel graphics, packaging fronts, and bold wayfinding or shop signage.
The overall tone is punchy and energetic, with a sporty, vintage-leaning confidence. Its mass and slanted stance feel emphatic and dynamic, suggesting signage, team identity, or bold editorial display rather than quiet text setting.
The design appears intended to deliver maximum impact with a compact, resilient slab-serif structure and a forward-leaning motion. Its shaped slabs and dense counters aim to keep large text lively and readable while maintaining a rugged, industrial confidence.
The design shows a consistent forward-leaning rhythm and tight internal space that helps it hold together at large sizes. Several joins and terminals have a subtly chiseled, cut-in quality that adds character and prevents the heavy weight from feeling overly soft.