Sans Superellipse Esgik 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'FS Untitled' by Fontsmith, and 'Univia Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, energetic, technical, confident, dynamic display, impact, modernization, approachability, oblique, rounded, soft corners, geometric, compact.
A heavy, right-leaning sans with rounded-rectangle geometry and generously softened corners. Strokes are largely monolinear, producing a clean, low-contrast silhouette with a sturdy, compact feel. Curves resolve into flattened, superelliptical bowls (notably in C, O, and 0), while joins and terminals stay smooth and blunt rather than sharp. The rhythm is slightly compressed and forward-driving, with consistent stroke weight across capitals, lowercase, and numerals, and clear, simplified forms built for impact.
This style performs best in display settings where its strong weight and forward slant can do the work—headlines, posters, promotional graphics, and brand marks. It also suits sporty or tech-adjacent packaging and labeling where rounded geometry and bold presence help text stay legible at a glance. For longer reading, it is likely most effective in short bursts such as pull quotes, UI highlights, or section headers.
The overall tone is fast, contemporary, and assertive—more performance-minded than formal. Its rounded construction keeps the voice friendly and approachable, while the strong weight and slant add urgency and motion. The result feels sporty and technical, suited to messaging that wants to read as active and confident.
The design appears intended to deliver a dynamic, contemporary voice through a consistent superelliptical construction, combining friendly rounding with forceful, compact letterforms. The oblique stance and sturdy strokes suggest an emphasis on motion and immediacy while keeping shapes clean and broadly legible.
The figures follow the same rounded, blocky logic as the letters, with compact counters and stable proportions that keep them visually unified in sequences. Uppercase shapes are broad and solid, while lowercase retains a simple, utilitarian structure that favors quick recognition over calligraphic nuance.