Sans Normal Luduh 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Squad' by Fontfabric, 'Pluto Sans' by HVD Fonts, 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, bold, playful, confident, impact, motion, approachability, display clarity, slanted, rounded, compact, punchy, friendly.
A heavy, right-slanted sans with rounded, circular construction and smooth, low-modulation strokes. The letterforms are compact and assertive, with tight internal counters and short, sturdy terminals that read cleanly at large sizes. Curves dominate the design—especially in C, O, S, and the numerals—while diagonals in A, K, V, W, and Z create a forward-driving rhythm. The lowercase is sturdy and simplified, with a single-storey a and g and a prominent, rounded dot on i/j, reinforcing a cohesive, geometric feel.
This font is well suited to headlines, posters, and short bursts of copy where a strong, forward-leaning presence is desired. It fits sports and active-lifestyle branding, energetic campaigns, packaging callouts, and logo wordmarks that benefit from bold, rounded geometry and immediate legibility at display sizes.
The overall tone is energetic and sporty, with a friendly boldness that feels made for motion and impact. Its slant and dense forms give it a confident, promotional voice, while the rounded geometry keeps it approachable rather than severe.
The design appears intended to deliver maximum impact with a dynamic slant and rounded, geometric forms that maintain friendliness. It prioritizes bold clarity and momentum over delicate detail, making it a natural choice for attention-grabbing display typography.
Because of the tight counters and compact shapes, it performs best when given a bit of breathing room (slightly looser tracking) in longer lines. The figures are bold and rounded, with strong presence that suits headline-style numeric emphasis.