Sans Normal Lukoh 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Malva' by Harbor Type, 'Croma Sans' and 'Foro Sans' by Hoftype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app banners, sporty, confident, playful, punchy, retro, high impact, friendly boldness, sense of motion, display clarity, slanted, rounded, soft corners, compact, sturdy.
A heavy, right-leaning sans with broad, rounded forms and softened corners. Strokes stay visually even, producing a dense, solid color while the curvature keeps counters open and friendly. The letters show compact proportions and simple geometry, with round bowls and smooth joins that maintain clarity at display sizes. Numerals follow the same robust, rounded construction for a consistent rhythm across mixed text.
Best suited to headlines and short statements where strong presence is needed—posters, sports and event branding, packaging callouts, and bold UI/marketing banners. It can work for brief emphasis in text, but the dense weight and rounded counters are most effective at larger sizes.
The overall tone is energetic and assertive, with a sporty, forward-moving feel from the slant and weight. Rounded details keep it approachable and slightly playful rather than severe, giving it a retro-leaning, headline-ready personality.
Likely designed to deliver maximum impact with a friendly, contemporary twist—combining a strong display weight with rounded geometry and a forward slant to suggest speed, confidence, and approachability.
In longer lines the texture reads bold and continuous, with tight internal spaces that favor larger sizes. Round characters (like O, Q, and 8) feel especially full, while diagonals (like V, W, and X) add snap and motion to the word shapes.