Sans Normal Kogun 5 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, energetic, friendly, retro, sporty, informal, impact, compactness, motion, approachability, display strength, condensed, oblique, rounded, bouncy, display.
A condensed, oblique sans with thick, even strokes and rounded corners throughout. The letterforms lean consistently forward and show a soft, slightly elastic geometry, with subtly swollen curves and compact counters that keep the silhouette dense. Terminals are clean and mostly blunt, while curves (notably in bowls and shoulders) feel smoothed rather than mechanical, giving the face a lively rhythm. Numerals match the same forward slant and compact, heavy construction for a cohesive set.
Best suited to headlines, posters, signage, and branding moments where a compact, high-impact voice is needed. It can work well on packaging and promotional graphics, particularly where a sporty or retro-leaning tone helps the message stand out. For extended reading, it functions more as an accent or short-form display face than a default text choice.
The overall tone is upbeat and approachable, with a casual, kinetic feel that reads as sporty and slightly retro. Its forward lean and chunky shapes suggest motion and confidence, while the rounded detailing keeps it friendly rather than severe.
The design appears intended to deliver a compact, high-energy sans that maintains strong presence while staying friendly and rounded. The consistent slant and dense, even stroke weight prioritize immediacy and impact, aiming for confident display typography with an informal edge.
The condensed proportions and heavy color create strong word shapes and tight horizontal economy, especially in all caps. In longer lines, the dense texture and slant add emphasis and personality, making it more attention-getting than neutral.