Sans Normal Omkij 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric and 'Laire Sans' by Jolicia Type (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, brand marks, confident, modern, friendly, direct, sporty, impact, clarity, approachability, versatility, contemporary branding, geometric, rounded, blocky, open, sturdy.
A heavy, clean sans with broad proportions and a compact, sturdy build. Strokes are monolinear with smooth curve-to-stem joins and softly rounded contours, giving bowls and counters a generous, open feel. Terminals are predominantly straight and blunt, and the overall rhythm is even and stable, with clear, uncomplicated shapes that stay legible at a glance. The lowercase shows a simple, contemporary construction with single-storey forms where visible and a pragmatic, uniform texture in text.
Well suited to headlines, posters, and display settings where a strong, readable sans is needed. The wide, open shapes also make it a good candidate for signage and wayfinding, as well as packaging and bold brand applications that benefit from clarity and presence.
The tone is modern and confident, with a friendly, approachable softness from the rounded forms. It reads as straightforward and energetic rather than delicate or formal, making it feel practical and contemporary.
Likely designed to deliver a high-impact sans that remains clean and readable, pairing geometric simplicity with softened curves to keep the voice approachable. The emphasis appears to be on strong silhouettes, clear counters, and dependable performance in prominent, attention-getting typography.
At larger sizes the wide stance and big counters create a bold visual footprint, while in paragraphs the consistent stroke weight produces a solid, dark typographic color. Numerals appear robust and clear, matching the letterforms’ simple, geometric character.