Sans Normal Myben 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Sole Sans' by CAST, 'Gotham' by Hoefler & Co., 'Binate' by Monotype, 'Gentona' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, retro, playful, confident, impact, approachability, headline clarity, retro modernity, brand voice, rounded, chunky, soft, bulky, compact.
A heavy, rounded sans with broad, compact letterforms and smooth, circular geometry. Strokes are monoline in feel with softened corners and generous curves, producing full counters and a strong, even color in text. Uppercase shapes lean toward wide bowls and simple construction, while lowercase forms are sturdy and single-storey where expected, keeping rhythm consistent and highly legible at display sizes. Numerals match the weight and roundness, with large interior apertures and stable, grounded silhouettes.
Best suited to headlines, short blocks of display text, and branding where strong presence and friendly clarity are needed. It works especially well for posters, packaging, signage, and promotional graphics that benefit from a rounded, high-impact voice.
The tone is bold and approachable, combining a friendly softness with a loud, attention-grabbing presence. Its rounded massing and compact curves evoke a slightly nostalgic, sign-painter and mid-century headline flavor while staying clean and contemporary.
The design appears intended to deliver maximum impact with a warm, rounded voice—prioritizing bold readability, simple geometric construction, and a consistent, modern display rhythm. It aims to feel inviting rather than aggressive, making it suitable for upbeat, consumer-facing communication.
The overall spacing and proportions create a dense, poster-like texture in paragraphs, with minimal delicacy and strong silhouette recognition. Curved letters (C, G, O, S) carry much of the personality through their broad arcs and smooth terminals, giving the design a cohesive, soft-edged impact.