Sans Normal Aglid 3 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, signage, playful, friendly, retro, rounded, approachable, approachability, display impact, brand friendliness, geometric clarity, soft terminals, geometric, monoline, compact, bubbly.
A rounded, geometric sans with smooth, monoline strokes and heavily softened corners throughout. Circular and near-circular bowls dominate (notably in O/o, Q/q, 0/6/8/9), while straight stems end in gently rounded terminals rather than sharp cuts. The overall silhouette is compact with sturdy, even stroke weight and a slightly squarish rhythm in some forms, giving letters a solid, simplified presence. Counters are generally open and clean, and the numerals match the letters with similarly rounded construction and stable, blocky proportions.
Well-suited to branding and packaging where a friendly, rounded personality is desirable, as well as posters, headlines, and signage that benefit from bold, high-impact shapes. It can also work for short UI labels or calls-to-action when a warm, approachable tone is preferred over a more neutral grotesk.
The design reads as warm and upbeat, with a cheerful, slightly retro tone reminiscent of mid-century signage and friendly consumer branding. Its soft geometry and consistent stroke behavior create an approachable, informal voice that stays orderly rather than hand-drawn or chaotic.
The letterforms appear designed to deliver an inviting geometric sans with maximum softness and visual consistency, prioritizing rounded silhouettes, clean counters, and a sturdy presence that holds up well at display sizes.
Several glyphs lean on simplified, modern constructions (e.g., a single-storey lowercase a and g), reinforcing the geometric theme. Joins and curves are kept smooth and continuous, which helps maintain a cohesive texture in longer text while preserving a distinctive, bubbly character in headlines.