Sans Normal Obgib 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Engrez' by Indian Type Foundry, 'Avenir Next Paneuropean' by Linotype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, clarity, approachability, modernity, versatility, rounded, geometric, compact, blocky, high impact.
A heavy, rounded sans with simple, geometric construction and broad, low-modulation strokes. Curves are smooth and generously radiused, while joins and terminals read clean and blunt, giving the letterforms a compact, blocky silhouette. Counters are relatively tight in forms like B, e, a, and 8, and spacing appears sturdy and even, supporting dense settings without losing overall shape recognition. Numerals are sturdy and straightforward, matching the letters’ thick, rounded rhythm.
Best suited for headlines and display typography where impact and legibility are priorities. It works well for branding systems that need a friendly but assertive voice, as well as packaging, signage, and promotional graphics that benefit from bold, simplified forms.
The overall tone is bold and approachable, combining a friendly roundness with a firm, attention-grabbing presence. It feels contemporary and energetic rather than delicate or formal, with a practical clarity that suits direct messaging.
The font appears intended as a high-impact, all-purpose display sans that emphasizes bold presence, clean geometry, and approachable roundness. Its construction prioritizes strong word shapes and consistent texture for clear, modern communication.
The design leans on strong silhouettes and consistent stroke weight, so it holds up well in large sizes where its rounded geometry and tight counters become a defining character. The mix of wide round letters (O, Q) and more compact structures (E, F, T) creates a lively rhythm while staying visually cohesive.