Serif Flared Arpu 2 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, elegant, dramatic, refined, fashion, modern classic, display refinement, premium tone, stylized elegance, flared serifs, crisp terminals, vertical stress, calligraphic, sculpted.
This serif design is built around strong verticals and very thin connecting strokes, creating a sharp high-contrast rhythm. Stems often widen into subtly flared, wedge-like endings rather than using blunt slabs, and many terminals finish in crisp points that feel carved. The proportions are relatively compact, with narrow letters and tight internal spacing, while curves (C, G, O, Q) show a pronounced vertical stress and smooth, controlled modulation. Lowercase forms keep a moderate x-height with delicate hairline joins, and details like the single-storey a and g reinforce a more calligraphic, sculpted construction.
It performs best in headlines, pull quotes, and short editorial settings where the contrast and flared endings can be appreciated at larger sizes. The refined shapes also suit branding, packaging, and identity work aiming for a premium, classic-with-a-twist impression.
The overall tone is sophisticated and assertive, combining classic bookish refinement with a slightly stylized, fashion-forward edge. Its dramatic contrast and sharp finishing give it a luxurious, high-end voice that reads as confident and curated.
The design appears intended to modernize a traditional high-contrast serif by using flared stroke endings and crisp, pointed terminals to add sharpness and distinction. It balances formal elegance with a stylized, contemporary rhythm for attention-grabbing typography.
In text, the thin hairlines and pointed joins create sparkle and a lively texture, especially in pairs with diagonals and curves. Numerals follow the same contrasty logic, with elegant bowls and fine connections that emphasize the design’s refined, display-leaning character.