Sans Normal Kabuh 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Oceanwide Pro' by California Type Foundry and 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, advertising, sporty, modern, friendly, energetic, confident, impact, motion, modernity, approachability, oblique, geometric, rounded, compact, clean.
A slanted, heavy sans with smooth, geometric construction and rounded bowls. Strokes are consistently thick with minimal modulation, and terminals are mostly sheared by the oblique angle rather than finished with distinct caps. Counters stay fairly open for the weight, while curves are generous and corners remain softened, giving the letterforms a compact but approachable texture. Numerals and capitals share the same forward-leaning stance and sturdy, simplified shapes, producing an even, assertive rhythm in text.
Well suited to punchy headlines, short blurbs, and display settings where a strong, dynamic voice is needed. It can support branding and packaging that want a modern, sporty feel, and works effectively in advertising or social graphics where quick readability and impact matter.
The overall tone is energetic and contemporary, with a forward-leaning posture that suggests motion and momentum. Its friendly roundness keeps it from feeling aggressive, balancing impact with approachability for upbeat, attention-getting typography.
The design appears intended to deliver bold, motion-oriented emphasis with a clean geometric foundation. By combining substantial weight with rounded forms and an integrated oblique stance, it aims to stand out in display typography while remaining friendly and easy to read.
The italic angle is a core part of the design rather than a simple slant, evident in the unified diagonal stress across capitals, lowercase, and figures. The shapes favor clarity over detail, with broad joins and straightforward apertures that help maintain legibility at larger display sizes.