Sans Normal Lubab 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont and 'Bassen' by SRS Type (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, sporty, assertive, friendly, retro, impact, momentum, approachability, display clarity, rounded, soft corners, slanted, chunky, compact counters.
A heavy, slanted sans with broad proportions and rounded, softly blunted terminals. Strokes stay largely uniform, with generous curves in bowls and open, circular counters that keep the dense weight readable. The italic is built into the shapes rather than added as a simple slant, giving letters a forward-leaning, energetic rhythm. Uppercase forms are blocky yet smooth, while the lowercase shows single-storey a and g and sturdy, compact joins that reinforce a cohesive, chunky texture across words.
Best suited to display roles where impact and speed are desirable: headlines, posters, branding marks, packaging, and sports or event graphics. It can work for short bursts of copy in larger sizes, where its dense weight and rounded forms remain clear.
The overall tone is energetic and confident, with a friendly softness from the rounded shaping. Its forward motion reads as sporty and promotional, while the weight and simplified geometry add a mildly retro, headline-driven feel.
The design appears intended to deliver a punchy, contemporary sans look with built-in forward motion, balancing mass and friendliness for attention-grabbing communication. Rounded terminals and simplified curves suggest a focus on approachability while maintaining strong presence in display typography.
The font produces a dark, high-impact text color in paragraphs, with consistent spacing and strong word shapes. Numerals are similarly bold and rounded, matching the letterforms and maintaining a uniform visual voice in mixed alphanumeric settings.